Next up: Social Media Listening

The shape of social media to come
Less development of pre-established social media platforms but more tools to manage, and listen to social media. Boom time for corporations who are tapped into the social media circuit, and are able to adapt to the consumer's mindset strategically.
http://dealbook.nytimes.com/2011/06/05/a-force-behind-the-gaga-effect/

Self-made gurus and video
Creative individuals and people who are passionate about anything and everything can indulge in the interests - "creative unlikely stars in lucrative niches." Consolidating of videos into niches and groups to cater to the varied interest.
http://www.nytimes.com/2011/06/06/business/media/06blip.html?adxnnl=1&hpw=&adxnnlx=1307361714-DmNd+V+GO5FaCxnk64IedQ

Boils down to: the collective trend of Consolidation in a vast and varied social media and video scene. That's where social media is going.